Top 5 Black Friday Tips for TikTok, Pinterest & Meta from The Social Co’s Paid Social Team!

As Black Friday approaches, it’s crucial to have a well-thought-out strategy for each social platform to maximise your performance. Our Paid Social team at The Social Co has gathered their top tips to help you nail your Black Friday campaigns on TikTok, Pinterest, and Meta. Here’s what you need to know:

TikTok: Capturing Attention with Creativity

 

1. Start Early to Build Momentum:
   Black Friday isn’t a one-day event anymore. Kick off your ads early to test, refine, and build anticipation. Use the time to figure out what resonates with your audience, allowing you to optimise and capitalise on Black Friday traffic.
2. Keep It Simple with Native Video Content:
   TikTok thrives on bite-sized, easy-to-consume content. Short, punchy videos that feel native to the platform will drive better engagement. Make sure your videos are casual, authentic, and straight to the point to keep users hooked.
3. Experiment with Video Styles:
   Don’t be afraid to think outside the box with your video creative. Test different formats like tutorials, unboxing, and behind-the-scenes clips to see what works best for your audience. TikTok is all about creativity, so experiment to stand out during the competitive Black Friday period.
4. Leverage Influencer Partnerships:
   Collaborating with TikTok creators who align with your brand values is a powerful way to increase your campaign’s reach and trustworthiness. Ensure the creators resonate with your target audience to add a layer of authenticity to your promotion.
5. Implement the TikTok Pixel:
   Ensure your TikTok pixel is installed correctly and firing relevant events, like purchases or add-to-cart actions. This is critical for tracking conversions and optimizing your campaign’s performance.

Pinterest: Planning for Performance

 

1. Prioritise High-Quality Lifestyle Content Over Graphics:
   When creating Pinterest ads, avoid overly designed, graphic-led visuals. Instead, focus on high-quality lifestyle images or UGC (User-Generated Content) to showcase your products. Bold, clear overlays featuring discounts will grab attention.
2. Start Early to Reach ‘Pinners Who Plan’:
   Pinterest users are known for planning early. Launch your ads well ahead of Black Friday to build awareness and secure a spot on their boards before the big shopping day.
3. Use Pinterest Trends Tool and Seasonal Keywords:
   Utilise the Pinterest Trends tool to identify relevant keywords, and make sure you’re incorporating Black Friday and holiday-related terms in your ad groups. This will help your content appear in user searches and capture seasonal traffic.
4. Ensure the Pinterest Tag is Properly Set Up:
   Make sure the Pinterest Tag is correctly implemented and tracking the right events, like checkouts and add-to-cart actions. Proper tracking will enable you to optimise your ad spend and measure performance effectively.
5. Retarget Users Who’ve Engaged with Your Pins:
   Running retargeting campaigns is key to re-engaging users who have already interacted with your pins. These audiences are more likely to convert, especially with a time-sensitive Black Friday offer.

Meta: Scaling for Success

 

1. Run Pre-Black Friday Sign-Up Campaigns:
   Build your email database with a sign-up campaign before Black Friday hits. Offering early access to deals or exclusive discounts is a great incentive to get people to join your list, ensuring you have a direct channel for Black Friday promotions.
2. Scale Budgets Early to Build Retargeting Data:
   Start scaling your ad spend before your campaign officially kicks off. This will help you gather more data for retargeting, giving you a competitive edge as Black Friday approaches and the auction becomes more competitive.
3. Test Various Creative Formats:
   During Black Friday, different creative formats will resonate with different audiences. Make sure to test a mix of designs, videos, animations, imagery, and carousel ads to find out what drives the best results for your brand.
4. Create Urgency with Time-Sensitive CTAs:
   Incorporate urgency in your messaging by using time-sensitive calls to action like “limited-time offer” or “while supplies last.” Urgency can push potential customers to act quickly, leading to higher conversion rates.
5. Be Clear with Your Offer:
   When it comes to Black Friday, clarity is key. Make sure your offer is front and center in both your copy and creative. Avoid confusion—your audience should know exactly what discount or deal they are getting.

With these strategies in place for TikTok, Pinterest, and Meta, you’ll be well on your way to dominating Black Friday and maximising your brand’s performance across all platforms. It’s all about planning ahead, staying creative, and leveraging data to optimise your efforts.

But remember, if you need specialist help, our team are here to help maximise your Paid Social performance and increase revenue this Black Friday!