News
SOCO Group Appoints Head of Strategy to Drive Performance in 2025
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After a successful end to 2024 and start to 2025, SOCO Group has invested in growth with our new Head of Strategy, Elliott Howe.
Previously working as a Marketing Manager at Chelsea FC Women, he joins our expanding team with a wealth of experience in creating exciting campaigns and driving improved performance.
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Following the appointment, Managing Director and Co-Founder, James Ogilvie, said: “We are delighted that Elliott has decided to join us on the next chapter of our journey. We have ambitious plans for the UK and international markets throughout 2025 and he is set to play a crucial role in that.”
After graduating university, Elliott moved to London where his first marketing role came within the housing industry. After 3 and a half years working in housing, Elliott landed a breakthrough role with Chelsea FC in 2021, where he went on to become Marketing Manager for their women’s team.
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Throughout his tenure with the south-west London club, Elliott was tasked with positioning the women’s team as a leading sports brand and oversaw two sellout ticketing campaigns at Stamford Bridge against Barcelona and Arsenal, as well as an extensive farewell campaign for club legend manager Emma Hayes.
Discussing his new role, Elliott said: “For me, The Social Co. exists to build authentic connections and elevate brands through resonant content and design, and they do it extremely well. Ultimately, I am looking to add more logic, efficiency and where possible impact to all the work we deliver for new and existing clients. I’ve really enjoyed getting stuck in from the off and look forward to delivering results for our clients.”
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Joining a team that offers a plethora of services including Social Media Management, Paid Social Advertising, Graphic Design, Content Creation and more, Elliott will play a key role in elevating our current offerings and implementing bespoke strategies for clients.
If strategy is something you’re struggling with across your brand’s social media marketing, get in touch today to discuss a bespoke plan with Elliott and our team.
Written by
Matthew Crichton