Metro Centre
Discover the Magic of Metro Centre – Where Every TikTok Tells a Story.
Timescale - 2 months
Services - Paid Ads
Platforms - Meta and Tiktok
![](https://thesocialco.co.uk/wp-content/uploads/2024/05/metro.webp)
![](https://thesocialco.co.uk/wp-content/uploads/2024/05/metro2.jpeg)
The Brief
The team were tasked to increase the Metro Centre’s brand presence across social media and drive footfall to the shopping centre.
![](https://thesocialco.co.uk/wp-content/uploads/2024/05/CD_01.24-44-1200x800.jpg)
The Strategy
Our team executed a comprehensive advertising campaign across Meta and TikTok platforms, strategically designed to enhance the brand’s presence. With a primary focus on the North East of England, we targeted a diverse audience demographic. Emphasising authenticity, we curated compelling in-house video content to captivate viewers and stimulate engagement, thereby increasing our view-through rate. Leveraging the dynamic features of TikTok, we further amplified our outreach by harnessing Spark Ads to spotlight influencer-driven content, thus enriching our campaign’s effectiveness and resonance within the digital landscape.
![](https://thesocialco.co.uk/wp-content/uploads/2024/05/12.jpeg)
The Results
Spent:
£42,096.60
Impressions:
14,674,967
Video views:
9,354,340
Ad Engagements:
1,591,865