Metro Centre
Discover the Magic of Metro Centre – Where Every TikTok Tells a Story.
Timescale - 2 months
Services - Paid Ads
Platforms - Meta and Tiktok
The Brief
The team were tasked to increase the Metro Centre’s brand presence across social media and drive footfall to the shopping centre.
The Strategy
Our team executed a comprehensive advertising campaign across Meta and TikTok platforms, strategically designed to enhance the brand’s presence. With a primary focus on the North East of England, we targeted a diverse audience demographic. Emphasising authenticity, we curated compelling in-house video content to captivate viewers and stimulate engagement, thereby increasing our view-through rate. Leveraging the dynamic features of TikTok, we further amplified our outreach by harnessing Spark Ads to spotlight influencer-driven content, thus enriching our campaign’s effectiveness and resonance within the digital landscape.
The Results
Impressions:
14,674,967
Video views:
9,354,340
Ad Engagements:
1,591,865
