From Building a Department to Driving Record Sales: Meet Our Paid Social Expert

You initially joined The Social Co as a Social Media Manager in 2019 – what sparked your interest in a career in marketing?

I’ve always loved all things tech and digital! I got my first laptop when I was 5 and by age 12 I was writing code for my Bebo page (IYKYK).

Throughout my teen years I ran a blog and Instagram page centred around fashion which I loved so for me it was a natural transition into digital marketing.

I’d originally applied for an apprenticeship but they took a chance on me and offered me a full time role and I progressed from there.

After a year your role transitioned into Paid Social, what made you decide to switch?

When I joined The Social Co, they weren’t running any paid activity for clients.

I used the knowledge I have to build up client work alongside being a social media manager until we had enough clients for it to become its own department.

You have now successfully led the Paid Social for five years – how has your department evolved over this period?

We’ve gone from a team of one to a team of four over this time.

We’ve also expanded to other platforms from just Meta at the beginning to now advertising on TikTok, X, Snapchat, Pinterest and more.

Over the past year, the department has achieved record levels of revenue for your clients. What would you say are the key factors behind your team’s success?

I think it’s important to push the boundaries. I always push the team to try new things and constantly test and learn.

We have to be very versatile and fast acting in this role as the platforms are ever changing so being on top of this allows us to maximise returns for our clients.

We’re also constantly learning, whether that’s from other people in the industry or webinars.

Visits to Cannes on a super yacht, presenting at TikTok live and having your brand’s products sold in Fenwicks are just many memorable moments you’ve had here – do you have a favourite that stands out?

It’s got to be attending the Cannes Yacht Festival. I was lucky enough to visit on behalf of a client, helping create content for their socials. It was such a once in a lifetime experience and I’ll never forget it.

In a role that does simply not switch off after five – what do you do outside of work to take your mind off things?

I try my best to navigate a good work/life balance. I have a young child so I prioritise spending time with him outside of work hours.

It’s just as important for me to be a good Mother as it is to be successful in my career and it is possible to do both!

Outside of The Social Co, you’ve played a key role in the creation and development of Mala Art, how did that project begin and what have been your proudest moments so far?

I became a co-founder and helped launch Mala Art Co in 2022 alongside my colleague Matt and Social Co directors, Kane and James.

We all each have our own individual skills so together, we made the perfect team to launch Mala. We’re all really proud to have built a successful e-commerce business with consistent YOY growth.

Some key moments have been expanding our retail presence, showcasing at the Ideal Home Show in London and recently we’ve just expanded into the EU.

During your tenure at Soco you’ve worked on countless campaigns, which ones stand out as your highlights that you look back on with pride?

That’s such a hard one! I think working on Diamond Whites Aligners was a great one as it started from completely nothing and we’d scaled spend to over 250k a month within the first year.

It was exciting to work on such a fast growing business and be a part of their journey.

Your team has recently just expanded once again, what advice would you give to an aspiring Paid Social expert?

There are so many free resources out there to learn about paid social. Do as many online courses and watch as many YouTube videos as you can. LinkedIn is also a great place for free resources and advice to get to grips with the platforms. Experience and learnings from people in the industry are just as valuable as qualifications.

If a business is thinking of coming on board with your team to run their Paid Social ads, what would your message be?

Paid social isn’t a quick fix, however, we work with you and look at all aspects of your business to set it up for success including website, organic social, product margins, landing pages, processes etc.

It’s important to have good foundations before running paid adverts to ensure you get the best return but again, we work with you on this.

It isn’t in our nature to set up ads and hope for the best, we really like to dive deep and become an extension of your team.

From Building a Department to Driving Record Sales: Meet Our Paid Social Expert

You initially joined The Social Co as a Social Media Manager in 2019 – what sparked your interest in a career in marketing?

After a year your role transitioned into Paid Social, what made you decide to switch?

You have now successfully led the Paid Social for five years – how has your department evolved over this period?

Over the past year, the department has achieved record levels of revenue for your clients. What would you say are the key factors behind your team’s success?

Visits to Cannes on a super yacht, presenting at TikTok live and having your brand’s products sold in Fenwicks are just many memorable moments you’ve had here – do you have a favourite that stands out?

In a role that does simply not switch off after five – what do you do outside of work to take your mind off things?

Outside of The Social Co, you’ve played a key role in the creation and development of Mala Art, how did that project begin and what have been your proudest moments so far?

During your tenure at Soco you’ve worked on countless campaigns, which ones stand out as your highlights that you look back on with pride?

Your team has recently just expanded once again, what advice would you give to an aspiring Paid Social expert?

If a business is thinking of coming on board with your team to run their Paid Social ads, what would your message be?

Related Articles.

SOCO Group Appoints Head of Strategy to Drive Performance in 2025

From Clicks to Conversions: The Strategy Behind Lewis’ Paid Social Success

From Concepts to Creations: Inside the Mind of our Head of Design

From Building a Department to Driving Record Sales: Meet Our Paid Social Expert

You initially joined The Social Co as a Social Media Manager in 2019 – what sparked your interest in a career in marketing?

After a year your role transitioned into Paid Social, what made you decide to switch?

You have now successfully led the Paid Social for five years – how has your department evolved over this period?

Over the past year, the department has achieved record levels of revenue for your clients. What would you say are the key factors behind your team’s success?

Visits to Cannes on a super yacht, presenting at TikTok live and having your brand’s products sold in Fenwicks are just many memorable moments you’ve had here – do you have a favourite that stands out?

In a role that does simply not switch off after five – what do you do outside of work to take your mind off things?

Outside of The Social Co, you’ve played a key role in the creation and development of Mala Art, how did that project begin and what have been your proudest moments so far?

During your tenure at Soco you’ve worked on countless campaigns, which ones stand out as your highlights that you look back on with pride?

Your team has recently just expanded once again, what advice would you give to an aspiring Paid Social expert?

If a business is thinking of coming on board with your team to run their Paid Social ads, what would your message be?

Related Articles.

SOCO Group Appoints Head of Strategy to Drive Performance in 2025

From Clicks to Conversions: The Strategy Behind Lewis’ Paid Social Success

From Concepts to Creations: Inside the Mind of our Head of Design

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