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Campaign Shoot

Discovering the Magic of Marrakech: Novú Spring/Summer Campaign with The Social Co.

Nestled within the vibrant heart of Morocco, Marrakech served as the stunning backdrop for Novú’s latest spring/summer campaign, a first of its kind for the brand and The Social Co. on African soil. Over three transformative days, our team of seven embarked on an ambitious journey, capturing the essence of Novu’s latest offerings amidst the enchanting landscapes of Marrakech.


Behind the Scenes with The Social Co.

Capturing the essence of such a collection demanded not just skill but a shared vision. Our team, led by our head of media, Adam, rose to the occasion. Reflecting on the experience, Adam shared, “Shooting in Marrakech was an incredible challenge that pushed our creative boundaries. The location’s stunning variety offered us lots of natural sets, making every shot uniquely beautiful. It was an absolute dream for any creative team.” 



Working with the Best

When traveling halfway across the world to shoot a campaign, it’s important to make sure you’re traveling with talented models to bring the collection to life. Our team were joined by the amazing Harry Gozzett who has worked with the likes of Reiss, M&S and Next and Ruben Martial who has worked with fashion giants such as Ralph Lauren, ASOS and Topman. 

The results? You’ll have to wait and see…


Keep an eye out across our channels and Novù’s to see the amazing content we captured from this trip.

Written by

Phil Sutcliffe, Director