Workwear Express

We were tasked with taking over the paid social campaigns for Workwear Express, stepping in to manage their strategy after it had been managed in-house. Our primary goals were to increase online sales and improve their return on investment (ROI) across Meta and TikTok.

We implemented a comprehensive full-funnel strategy on Meta to guide users through every stage of the customer journey. This included leveraging New Customer Acquisition (NCA) campaigns to attract fresh audiences and setting up retargeting campaigns to re-engage users who had shown interest but hadn’t yet converted.

We conducted split testing with a variety of creatives, including static designs and Reels, which we filmed specifically for the campaign. This allowed us to identify which formats resonated most with the target audience and drove the highest engagement. We also capitalised on user-generated content (UGC), integrating authentic customer experiences into our ads to build trust and boost conversions.

In addition to our Meta efforts, we expanded the brand's presence on TikTok by creating platform-specific content. These TikTok ads were crafted to generate traffic while maintaining relevance to the brand.

Throughout the campaign, we continuously tested various audience segments to find the most effective combinations. This approach helped reduce the cost per acquisition (CPA) and ensured that the ads reached those most likely to convert. The result was a more efficient and targeted use of the advertising budget, driving higher sales while optimising overall campaign performance.

RESULTS