Smart Outdoor
Client: Smart Outdoor
CHALLENGE
Positioning Smart Outdoor as a modern, national digital out-of-home media owner in a fast-moving and increasingly technology-led advertising landscape. Since launching in 2019, Smart Outdoor has grown rapidly, building the North East’s largest digital out-of-home network and expanding across the UK. However, the existing brand no longer reflected the scale of the estate, the sophistication of the technology behind it, or the ambition of a business pushing into new national partnerships. The identity needed to better communicate Smart Outdoor’s expertise, credibility and forward-thinking approach, while remaining flexible enough to grow with the network.
SOLUTION
Digital out-of-home advertising has moved fast, with greater focus on technology, targeting and impact. Our response was to create a clear, confident brand system that reflects Smart Outdoor’s role as a modern media owner.
A new logo, refined colour palette and robust typographic framework brought consistency across a growing national estate, while remaining flexible across formats and environments. The redesigned website unified the brand digitally, clearly communicating scale, capability and ambition.
The result is a future-ready identity built to evolve with
Smart Outdoor’s network, technology and partnerships.
Testimonial
“Every client strategy is built from scratch around goals, audiences and opportunities. The output speaks for itself.”
JAMES OGILVIE, DIRECTOR - SOCO GROUP
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