Rustoleum

To elevate Rust-Oleum’s paid social presence in the UK and beyond by implementing a full-funnel strategy across Meta and Pinterest. Our focus is on driving new customer acquisition, increasing repeat purchase rates, and unlocking long-term growth through a robust creative strategy built on high-volume testing and optimisation.

To drive scalable growth for Rust-Oleum, we implemented a full-funnel paid social strategy across Meta and Pinterest, balancing brand awareness with conversions. On Meta, we
optimised toward purchases while strengthening upper-funnel activity and creative testing to support efficient scaling. On Pinterest, we combined inspirational, problem-solution content with always-on conversion activity to capture and convert high-intent audiences, ensuring
sustainable growth without compromising efficiency.

RESULTS