Newcastle United Women’s FC
Client: Newcastle United Women’s FC
Timescale
3 MONTHS
Brief
The Social Co was tasked to launch a brand new TikTok account for Newcastle United’s senior women’s team, with the aim of creating engaging player-based personality content to drive engagement, following, aid ticket sales and appeal to a wider audience outside of their existing fanbase.
Strategy
Our strategy was to create incredibly reactive content linked to fixtures, new signings, team news and events to engage with the fanbase further and also to utilise trends across TikTok to maximise engagement and help create more clear player identities and increase the fan’s awareness of each player on a more personable level.
RESULTS
Total Video Views
1,352,773
Followers
8,712
Campaigns
Photography & Videography
Bellway Homes
Content Creation
Newcastle United Women’s FC
Graphic Design, Paid Social
Rustoleum
Content Creation, Paid Social, Photography & Videography
Hays Travel
Content Creation, Paid Social, Photography & Videography
Workwear Express
Animation, Graphic Design, Photography & Videography, Social Media Management
Castle Arts
Animation, Graphic Design, Photography & Videography, Social Media Management
Hotel Indigo Edinburgh
Animation, Graphic Design, Paid Social, Photography & Videography, Social Media Management
Hard Rock Cafe
Content Creation, Graphic Design, Paid Social
Summit
Paid Social
Metro Centre
Brand Identity, Naming, Vehicle Livery, Website Design
GalloTerra
Paid Social, Photography, Videography
Smart Outdoor
Paid Social, Photography, Videography
MKI MIYUKI ZOKU
Content Creation, Paid Social, Photography, Videography
Lusso
Digital, Photography
Diamond Whites
Paid Social, Photography, Videography
