Newcastle United

Client: Newcastle United

Objective

Growing a global fanbase through TikTok

With new ownership and bold ambitions, Newcastle United made TikTok central to its global growth strategy. Working with The Social Co, the launch of the 2024/25 adidas kit drove 6m+ impressions, 400k new followers and 126k video likes, connecting with fans in key international markets. Now with 3.4m followers, @NUFC has extended the campaign to build momentum and strengthen global brand awareness through highlights, behind-the-scenes content and fan interactions.

Solution

Authentic content + Spark Ads = unstoppable momentum

Newcastle United and The Social Co used Spark Ads to amplify top organic videos, keeping content authentic while driving reach in key markets like Saudi Arabia and Brazil. Phase one focused on the kit launch, followed by new assets such as goal replays, player challenges and matchday build-ups. Backed by smart media planning, the campaign engaged both loyal fans and new global audiences.

7m
Likes via ads

189m+
Impressions

1.8m
Paid follows

Results

A local club with global ambition

The campaign exceeded expectations, drivingn189.5m impressions, 7.7m paid likes and 1.8m paid follows by May. Spark Ads amplified high-performing content, boosting credibility and social proof, while targeted strategies expanded reach into new markets with culturally relevant content. Guided by The Social Co, the campaign delivered major brand growth and set strong benchmarks for future global expansion.