Metro Centre
Client: Metro Centre
Timescale
2 MONTHS
Brief
The team were tasked to increase the Metro Centre’s brand presence across social media and drive footfall to the shopping centre.
Strategy
Our team executed a comprehensive advertising campaign across Meta and TikTok platforms, strategically designed to enhance the brand’s presence. With a primary focus on the North East of England, we targeted a diverse audience demographic. Emphasising authenticity, we curated compelling in-house video content to captivate viewers and stimulate engagement, thereby increasing our view-through rate. Leveraging the dynamic features of TikTok, we further amplified our outreach by harnessing Spark Ads to spotlight influencer-driven content, thus enriching our campaign’s effectiveness and resonance within the digital landscape.
RESULTS
Impressions
14,674,967
Video Views
9,354,340
Ad Engagements
1,591,865
Campaigns
Photography & Videography
Bellway Homes
Content Creation
Newcastle United Women’s FC
Graphic Design, Paid Social
Rustoleum
Content Creation, Paid Social, Photography & Videography
Hays Travel
Content Creation, Paid Social, Photography & Videography
Workwear Express
Animation, Graphic Design, Photography & Videography, Social Media Management
Castle Arts
Animation, Graphic Design, Photography & Videography, Social Media Management
Hotel Indigo Edinburgh
Animation, Graphic Design, Paid Social, Photography & Videography, Social Media Management
Hard Rock Cafe
Content Creation, Graphic Design, Paid Social
Summit
Paid Social
Metro Centre
Brand Identity, Naming, Vehicle Livery, Website Design
GalloTerra
Paid Social, Photography, Videography
Smart Outdoor
Paid Social, Photography, Videography
MKI MIYUKI ZOKU
Content Creation, Paid Social, Photography, Videography
Lusso
Digital, Photography
Diamond Whites
Paid Social, Photography, Videography
