Diamond Whites
Client: Diamond Whites
Timescale
1 YEAR
Brief
The team were tasked to undertake all social media marketing for Diamond Whites, including page management, content creation and paid advertising across multi-channel platforms including Meta, Snap and Pinterest, as well as providing further content to channels such as Google and YouTube.
Strategy
To flip the traditional way the orthodontics industry is seen on its head, we created engaging and fun content that Diamond Whites’ customers could relate to. This connected with a younger target audience by turning an Orthodontics product from stale to sexy. Our strategy was to produce User Generated Content with Diamond Whites patients to create trust in the process, the product and the brand, giving the audience a backseat to some of their customers’ journeys to achieving a straighter smile.
RESULTS
Spent
£1,425,853.99
Customers data collected
51,159
Revenue
£7,264,259
ROAS
5
Campaigns
Photography & Videography
Bellway Homes
Content Creation
Newcastle United Women’s FC
Graphic Design, Paid Social
Rustoleum
Content Creation, Paid Social, Photography & Videography
Hays Travel
Content Creation, Paid Social, Photography & Videography
Workwear Express
Animation, Graphic Design, Photography & Videography, Social Media Management
Castle Arts
Animation, Graphic Design, Photography & Videography, Social Media Management
Hotel Indigo Edinburgh
Animation, Graphic Design, Paid Social, Photography & Videography, Social Media Management
Hard Rock Cafe
Content Creation, Graphic Design, Paid Social
Summit
Paid Social
Metro Centre
Brand Identity, Naming, Vehicle Livery, Website Design
GalloTerra
Paid Social, Photography, Videography
Smart Outdoor
Paid Social, Photography, Videography
MKI MIYUKI ZOKU
Content Creation, Paid Social, Photography, Videography
Lusso
Digital, Photography
Diamond Whites
Paid Social, Photography, Videography
