MKI MIYUKI ZOKU
Client: MKI MIYUKI ZOKU
Timescale
2 MONTHS
Brief
The Social Co team were assigned to increase revenue following a re-platform to Shopify and expand to EU markets.
STRATEGY
After migrating our client to Shopify, we focused on boosting sales and expanding into the EU market. We implemented Meta and TikTok Conversions APIs for complete reporting and adopted a funnel framework targeting awareness, consideration and conversions. Rigorous testing across European markets helped identify high-performing regions, allowing us to refine strategies and optimise campaigns. Additionally, TikTok campaigns featuring authentic, trend-driven video content resonated with new audiences, driving engagement and improving advertising effectiveness.
RESULTS
Spent
£27,543
Purchases
2,065 (up 345% yoy)
Revenue
£211,387 (up 313% yoy)
ROAS
7.67 (up 143% yoy)
Campaigns
Photography & Videography
Bellway Homes
Content Creation
Newcastle United Women’s FC
Graphic Design, Paid Social
Rustoleum
Content Creation, Paid Social, Photography & Videography
Hays Travel
Content Creation, Paid Social, Photography & Videography
Workwear Express
Animation, Graphic Design, Photography & Videography, Social Media Management
Castle Arts
Animation, Graphic Design, Photography & Videography, Social Media Management
Hotel Indigo Edinburgh
Animation, Graphic Design, Paid Social, Photography & Videography, Social Media Management
Hard Rock Cafe
Content Creation, Graphic Design, Paid Social
Summit
Paid Social
Metro Centre
Brand Identity, Naming, Vehicle Livery, Website Design
GalloTerra
Paid Social, Photography, Videography
Smart Outdoor
Paid Social, Photography, Videography
MKI MIYUKI ZOKU
Content Creation, Paid Social, Photography, Videography
Lusso
Digital, Photography
Diamond Whites
Paid Social, Photography, Videography
