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INVESTING IN ENTREPRENEURS We Believe In.

Backing belief with strategy

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At SOCO Invest, our mission is clear: to invest in brands and individuals we believe in, leveraging proven marketing strategies to deliver tangible results and drive business growth.

We partner with ambitious founders and teams who are ready to scale, offering more than just capital. Our approach is hands on and collaborative, combining strategic investment with deep marketing expertise to help businesses build stronger brands, reach the right audiences and grow sustainably.

Every investment is guided by insight, experience and a long term mindset. We focus on clarity over complexity, performance over promises, and relationships built on trust. The goal is simple: to create meaningful value for the businesses we support and long-term returns for everyone involved.

Kane Haig
Managing Director
SOCO Group

James Ogilvie
Managing Director
SOCO Group

LEVERAGING
Proven Strategies

We operate across various e-commerce sectors, including energy, retail and cosmetics, often transforming startups into multi-million pound success stories. Our commitment is to fuel innovation, support ambitious entrepreneurs and help businesses achieve their highest potential.

Combined turnover in four years:

£12,300,000+

Diamond Whites

Since the launch of Diamond Whites Aligners,
we have played a pivotal role in building the
brand from £0 in revenue to £20M in just three years. Our involvement continued through the brand’s exit, culminating in its acquisition by Impress, the largest European dental chain,
in a deal worth £25 million.

This success story underscores our commitment
to driving growth and facilitating strategic exits
for our portfolio companies.

Mala

From initial concepts and branding to website development and comprehensive marketing strategy, we managed every aspect of Mala Art Co’s business operations, including logistics and customer service.

Starting from zero revenue, we propelled the brand to over a million in sales within just two years of launching online. Today, Mala Art Co continues its impressive growth trajectory, with plans to expand into Europe and the US.

Trust Genie

Trust Genie was established with a clear and straight forward mission: to make energy efficiency easily accessible for everyone, whether for homes or businesses.

Our goal is to ensure that every individual and organisation has the opportunity to enhance their energy efficiency with the most cost-effective and environmentally friendly solutions available.

Campaigns

About Us

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“Every client strategy is built from scratch around goals, audiences and opportunities. The output speaks for itself.”

JAMES OGILVIE, DIRECTOR - SOCO GROUP

Brands who trust us

Newcastle United
Hays Travel
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Newcastle United
Hays Travel
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Newcastle United
Hays Travel
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Newcastle United
Hays Travel
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Newcastle United
Hays Travel
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Newcastle United
Hays Travel
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